"Content is king!"
"You need to start blogging...like three years ago."
"You should be posting original content at least once a week."
"Your website needs to be a lead capturing machine!!"
"Video marketing is going to be huge this year... you should probably get on camera."
Said every marketing pro, guru, expert, strategist, maven... [insert any other self-proclaimed title here].
OK, so I don't know about you, but I'm exhausted just reading this list! Who has time to do all this?
I know I don't.
We keep hearing over and over again how important content is if we want to build a brand, a buzz, if we want people to care about our business, but what they don't tell you is how much freakin' time it takes for the average business owner, who's already working insane hours to bring this original content to life.
Oh and trust me, I get it...
I struggled with finding the time to pull together an email once a month when I first got started. But recently committed to upping my communication to once a week. I knew it would be a challenge, but thought if I could just get a system in place, build templates and batch it, so I wasn't having to create something from scratch every week, it might be possible. I was on a mission.
So, here I am! Reporting back to you with what I learned and the exact tools I've been using to create all kinds of fun new content pieces consistently, without losing my mind.
Gone are the days when I stare at a blank screen wondering how I will create a social media graphic, free resource or blog post. I've got a system, my templates and I plan it out at least a month in advance so it gets DONE! And not only does it get done, I've actually started to enjoy the writing and creative process again.
So, I know this is a HUGE issue for anyone who wants to start getting more involved in email marketing, social media and blogging and I wanted to help by sharing a few of the resources I've been using to get my system going.
Watch the video of me (and a quick appearance from my fur baby, Teddy) below... I'm going to share the top two content creation tools I use to create professional, consistent content with...
No Designer
No Design Skills
No Excuses!
Now that you've done that, sit down crack open a journal or Google Doc and do this (it will literally take 10 minutes)...
PUT IT INTO ACTION:
1.) Write a quick outline/plan/checklist of what you can commit to creating each month (this can include blogs, email, social media posts, free resources... let your imagination run wild).
3.) Write a list of 20 topics you could cover that your ideal customer or client would love to learn more about.
4.) Pick your top 10 ideas and add them to your calender (when you will launch/share this content piece with the world).
5.) Create your free Canva account.
Ok, you're a rockstar! Later on when you sit down to create your blog, email, etc. go back into Canva and create a template you can use each time you create that particular type of content -- the goal is to get faster at it each time. By creating pieces you can use over and over again and documenting your process you will accomplish this.
Oh! And if you don't have a marketing and content calendar in place yet, Head over here >>> to get access to my free video series on how to get organized with ASANA. It will walk you through how to use this free tool to organize your content calender and other marketing activities.
Xo,
CopyKat