In this post I want to specifically address how to achieve your lead generation goals this year. Why? Because it's something I've struggled with in my business and I have a suspicion I'm not alone. Lead generation vital to building a sustainable, consistent and successful business. I'd argue it's the lifeblood of your business--one of the most important things you should do if you want to make it and not become a statistic.

I know from my various attempts at being small business owner (hot sauce extraordinaire, freelance reporter and marketing consultant) — it’s hard. It’s a balancing act to fit in everything including the paperwork and client needs, and then there are those vital activities that feed your business.That’s right; I’m talking about marketing — particularly the real estate marketing marketing mistakes you need to stop making now.